"This marks the first time ever that the Winery has released single vineyard wines made from fruit originating from the Kela and Tel Phares vineyards, respectively located in the northern and central Golan – a region that has consistently produced exceptional Merlot over the past two decades. These wine express the essence of the Winery's philosophy and creativity in learning and realizing the full potential of the unique terroir of the Golan Heights – Israel's wine country."

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The Galilee (or Galil) is the most northern, and generally considered the best, appellation in Israel. The highest quality area within the appellation is the Golan Heights (or simply the Golan), the coldest region in Israel. The vineyards on this volcanic plateau rise from 400 meters (1,300 feet) above sea level to 1,200 meters (3,900 feet) and receive snowfall in the winter. The Golan Heights Winery is located in the town of Katzrin, in the central Golan.